Unparalleled Reliable Google-Ads-Video Test Pattern Covers the Entire Syllabus of Google-Ads-Video

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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 2	Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 3	Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 4	Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
Topic 5	Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 6	Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 7	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 8	Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 9	Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Topic 10	Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 11	Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 12	Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 13	Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 14	Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 15	How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.

Google Ads Video Professional Assessment Exam Sample Questions (Q14-Q19):

NEW QUESTION # 14
A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

A. Add location extensions to focus on selected geographic locations.
B. Reach a broad audience with Dynamic video ads.
C. Have a clear call-to-action such as "Learn more."
D. Link your Google Ads account to your Google Merchant Center account.

Answer: C

Explanation:
C: Have a clear call-to-action such as "Learn more."A clear call-to-action (CTA) directly prompts viewers to take the desired action, such as visiting the website.
This is essential for driving conversions in a Video action campaign.
While other options might be useful in certain scenarios, a clear CTA is a fundamental best practice.

NEW QUESTION # 15
For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?

A. In order to avoid having the campaign not run at all.
B. In order to make sure the reach of the campaign won't become restricted.
C. In order to make sure there's no limit on the types of video formats served.
D. In order to prevent the average cost-per-view from increasing.

Answer: B

Explanation:
A: In order to make sure the reach of the campaign won't become restricted.
Overlaying multiple audience targeting options can narrow down the audience too much, limiting reach.
Keeping them separate allows for broader targeting and better reach.
The other options are not the primary reason to keep audience solutions separate.

NEW QUESTION # 16
A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

A. Engage with website visitors by adding the Life Events audience type.
B. Re-engage with existing customers by adding Custom Audiences.
C. Remove audience restrictions with run of network targeting.
D. Add Demographics Audiences to re-engage with existing customers.

Answer: C

Explanation:
B: Remove audience restrictions with run of network targeting.Since the campaign has spent 80% of the budget, it indicates that the current targeting may be too restrictive.
Run of network targeting broadens reach, allowing the campaign to find more potential converters.
The other options are valid ways to refine targeting, but broadening the reach is the correct option to increase delivery.

NEW QUESTION # 17
What Google Video marketing objective connects to the goal of people thinking about your brand in decision- making moments?

A. Consideration
D: Action
B. Awareness
C. Perspective

Answer: A

Explanation:
C: Consideration:
The consideration objective focuses on influencing potential customers during the decision-making process.
It aims to make your brand a top choice when users are evaluating options.
Awareness is about initial exposure, action is about immediate conversions.

NEW QUESTION # 18
An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?

A. Non-skippable in-stream ads and in-feed video ads
B. Skippable in-stream ads and bumper ads
C. Non-skippable in-stream ads and mastheads
D. Skippable in-stream ads and in-feed video ads

Answer: D

Explanation:
D: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content and storytelling, which is ideal for consideration.
In-feed video ads appear in YouTube search results and watch next feeds, capturing users actively seeking information.
Bumper ads are too short to convey detailed information, and mastheads are used for large scale awareness.

NEW QUESTION # 19
......

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UNPARALLELED RELIABLE GOOGLE-ADS-VIDEO TEST PATTERN COVERS THE ENTIRE SYLLABUS OF GOOGLE-ADS-VIDEO

Unparalleled Reliable Google-Ads-Video Test Pattern Covers the Entire Syllabus of Google-Ads-Video